User Experience
Virtual Tour Wedding Venue Search
- What
- A virtual wedding venue search platform that allows users to explore venues at any location through immersive virtual tours. The website also offers a suite of additional services — from vendor coordination to event logistics — creating a seamless, one-stop solution for wedding planning.
- Where & Who
- Targeted to users across Canada, the platform primarily serves individuals aged 19–40 planning weddings, with a secondary focus on those aged 40–60, including second-time couples or involved parents.
- When
- February 2023 to May 2023
- My Role
- UX designer leading the app and responsive website design from conception to delivery.
- How
- I conducted user research and interviews, created paper and digital wireframes, built low- and high-fidelity prototypes, and ran usability tests. Accessibility was a key focus throughout, with continuous iteration based on user feedback.
Project Goal
Design a website that offers virtual tours and reliable venue information, enabling users to confidently book wedding locations without visiting in person. The platform also connects users to a network of trusted vendors, supporting a seamless, one-stop wedding planning experience.
Research Summary
To gain insight into user needs and behaviors, I conducted interviews and created personas and empathy maps. The primary user group consisted of individuals aged 19 to late 30s who were planning to get married, with a secondary group of users in their 40s to 60s, including second-time couples or family members helping with planning.
Key findings from the research identified the following user priorities:
1) Ease of planning – Users wanted a stress-free, intuitive experience with minimal back-and-forth. 2) Reliable information – Accurate venue details and virtual tours were critical to building trust. 3) One-stop convenience – Users preferred platforms that allowed them to manage all aspects of wedding planning in one place, from booking venues to connecting with vendors.
Design Process
Empathize & Define
- Problem Statement
- Melody is a busy professional who needs easy, quick and reliable ways to plan a wedding because she has no time to physically visit multiple venue sites to check and individually arrange with wedding venders.
- User Journey Map
- Melody’s user journey revealed reliable and thorough one-stop wedding planning site would help her relieve burden for planning the wedding. This will also provide so many more options for her to select from without physical commitment for the planning.
Ideate
- Sitemap
- Clean website hierarchy and functional information architecture.
- Paper wireframes
- Ensuring that the elements that made it to digital wireframes would be well-suited to address user pain points.
Low-fidelity prototype
Usability Study
Study type:
Moderated
Location:
Japan, remote
Participant:
5 participant
Length:
20-30 minutes
Study Findings
- Buttons
- Lack of consistency. Include directional cue
- Calendar usability
- Make it simple and easy. “Year”, “Month” selections should be easy and quick
- Checkout & Acknowledgement of policy
- Include process flow status. Policy acknowledgement checkbox.
Hi-Fidelity Prototype
Responsive Website Design
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